Compensation The Influence Of Time Based On Online Media...

Due to the nature of the topic being studied, and the emphasis being placed on digital media, the participant pool should be comprised of college-age male and female students, of any ethnicity or race, ages 18-24, from the University of Arkansas. For the purposes of analyzing the disparities that exist between genders, the participants must identify as male or female. It is preferred that there be 30 participants in the study to ensure the validity of the results. To be able to sufficiently participate in the study, the participants will need to have a device, such as a computer or cell phone, that will grant them access to online media, specifically Facebook. Participants will be recruited by volunteering to contribute to the study, and†¦show more content†¦The method is a 9-point Likert scale used for a participant to rate a scenario based on how they feel about the situation at the current moment (Cash, Fleming, Alindogan, Steadman, Whitehead, 2002). For example, the par ticipant may be asked to respond to scenarios such as, â€Å"It is a day on the beach. You are there with some people you know and some people you don’t know, both men and women. Like everyone else, you are wearing a bathing suit. People are talking and laughing and just doing whatever they want.† (Cash, Fleming, Alindogan, Steadman, Whitehead, 2002). After reading the scenario, the participant is asked to rate how this situation affected their perception and emotions according to each of the six categories the method measures. For the purposes of this study, 1 will be extremely positive in terms of body image perception, and 9 will be extremely negative. The study will also require the participants to have access to a device that grants them the ability to view digital media, as previously mentioned. A timer for each room will also be required to keep track of the length of exposure to the online media. It is also required that three different rooms are available for the experiment to take place in,Show MoreRelatedAdapting to the Digital Culture: Rethinking Rights and Compensation within the Music Industry802 Words   |  4 Pageslasting power to influence the lives of listeners and inspire future works of art. Copyrights give artists and their production teams a monopoly over their intellectual creations insuring their compensation is relative to their audience’s appreciation of the work for a set period. The U.S. Copyright Law in it’s inception saw the value of limiting this monopoly in order to encourage innovation of creative works. Over the years, a complex system of royalty compensation developed based on these c opyrightsRead MoreBenefits Of Digital Branding At The World s New Technologies For Businesses8106 Words   |  33 Pagesbrands and their customers. According to theorists the suggested that the benefits of digital branding include increased development competence, reduced density and costs as well as enhanced statistics integration and innovation for businesses to be successful ( Chaffey, 2009) This is exemplified by so many successful brands such as Apple, Samsung etc., which facilitates their business to adapt to online/digital branding in order to achieve competitive advantage and be able to combine their meansRead MoreApple s Vision : Apple Inc.935 Words   |  4 Pagesheadquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. It was established on Apr 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Its best-known hardware products are the Mac line of computers, the iPod m edia player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple s consumer software includes the OS X and iOS operatingRead MoreHow Social Media Influenced A Community And A Country1744 Words   |  7 Pagesthrough technology and social media, millions of strangers come together to support this broken family financially and physically. The story flooded social media, as friends, family, and friends of friends shared this tragic story. Donations were collected to help the family and monetary donations came in over several weeks and months from all over the world (Lincoln). This is one example of how social media influenced a community and a country. This is one way social media has influenced a family duringRead MoreClassification And Nature Of The Literature Review10297 Words   |  42 Pagesfeatured in the Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1.3 STRUCTURE OF THE DISSERTATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Section II: Critical Literature Review 2 EXPLORING DIGITAL/ONLINE BRANDING AND STRATEGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.1 INTRODUCTION TO THE LITERATURE REVIEW†¦.. 2.1.1 Aim of this Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.1.2 Structure and Nature of the Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2.2 EXPLORING Social media and branding †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 2.3 Digital Divide ................................................. 2.3.1 Mckinsey’s Analysis and Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.3.2 Brand CommunicationRead MoreEssay on Complete Publicis Case3714 Words   |  15 PagesCASE STUDY PUBLICIS GROUPE 2009: TOWARD A DIGITAL TRANSFORMATION BY: GENERATION D I. Executive Summary Publicis Group has always been one of the leaders in the advertising and communications sector, they have managed to remain competitive by anticipating in the environmental changes and trends and by trying to transform every threat to an opportunity, nevertheless their mission is to remain â€Å"a world leader in sustainable value creation though imaginative ideas and connections.† DrasticRead MoreSocial Networking: Online vs Offline Identities1154 Words   |  5 Pagesto lose control of himself and become the infamous, Lord Voldemort. This gave him the ability to live even though his physical body was gone and his soul continued to thrive in his set of carefully selected objects, patiently waiting for the right time to strike. While the world of Harry Power is only a work of fiction, social networking sites have given some ordinary persons the ability to create their own set of horcruxes, not through inanimate objects but through various social networking accountsRead MoreThe Impact Of Digital Branding On Achieving Competitive Advantage10731 Words   |  43 Pageshave to think beyond. The purpose dissertation to analyse and evaluate of the impact of digital branding in achieving competitive advantage. The author is going to have a critical analysis on Brands and Branding in the Digital era, how to build Brands via Social Media and also emphasize on impact of Online Brand Communities and how the Social Web will be able to restore trust in Brands. The digital era and online marketing help build a successful brand by developing appropriate strategies. The dissertationRead MoreA Study on Social Media Marketing6376 Words   |  26 PagesSocial media marketing Social Media Marketing: An Overview The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing. Social media marketing is a term that defines marketing thatRead MoreSocial Media Personas vs Real-Life Behavior1519 Words   |  7 Pages(2002) theory that people under secrecy tend to express themselves more freely and sincerely than they would in a face-to-face interaction since they are not subject to the usual social rules and norms. This theory sheds insight on the problem of online interaction. Correspondingly, anonymity may also encourage people to explore different aspects of their identity in a way that is not possible or sanctioned according to traditional social rules and norms (Turkle, 1995). Twitter makes physcial appearance